Payday loan firm Wonga has been branded as "incredibly irresponsible" for targeting students in pages on its website.
The National Union of Students (NUS) mentioned it was incorrect is to firm to pull the short-term loans - with a conventional APR of 4,214% - as segment of a student's bland financial planning.
But the firm mentioned applications would bear severe checks.
An authorized investigate mentioned that these loans could infer utilitarian for a few people.
Typically someone will steal a few hundred pounds from a payday loan firm for a partial time, then pay it back when they take their next chop of income.
The attention is regulated, but there has been a few critique of the cost of these loans.
The NUS has criticised selling on the Wonga website that promotes the loans for infrequent emergencies or astonishing events. The website suggests that considerable worth authorized tyro loans can urge on people to live over their means.
"It is rarely insane of any firm to indicate to students that high-cost short-term loans be a segment of their bland financial planning," mentioned Pete Mercer, NUS vice-president.
"Students should regard long and hard before selecting payday loans over any other form of borrowing, inclusive government-backed tyro loans. If students are struggling to make ends encounter there is frequently other encouragement available, and any person disturbed about their funds should speak to their students' association or financial advisers at their university.
"Wonga should right away back out this ravenous [offer], that contains data that appears to be inaccurate, and is directed at financially exposed young people."
In response, a orator for Wonga mentioned that, to obtain a loan, students would need a periodic income.
"Our decisions about any students who do select to request are formed on the same severe checks you perform on all applications, but you do not believe working, adult students should be released from a renouned credit option," he said.
He moreover denied that the firm was "actively targeting" students.
The Department for Business mentioned that borrowers should be wakeful of the expenses entangled with any form of credit, deliberation their own financial circumstances.
"The Office of Fair Trading (OFT) is coherent that lending allowance to people who will evidently strive to pay back it, or where that product is evidently unsuited for that particular is irresponsible," a orator said.
The supervision believes that authorized tyro loans to authorised English students should casing their fee costs, and minister towards their living expenses whilst at university.
Despite the disastrous promotion surrounding payday loan firms, the OFT has mentioned that payday loans and other high-cost credit businesses - such as guaranty brokers or home-credit lenders - should not have their fascination charges restricted.
It resolved that they supposing a utilitarian service for a few people who would not instead be able to steal legitimately and who might thus be forced to steal from unlawful loan sharks.