The number mission for help with problems scarcely doubled to 20,000 final year with a few borrowers authorised to take as many as 80 payday loans.
National Debtline took more than 20,000 calls for help with payday loans in 2012 scarcely twice the number it received a year before.
Some callers, it has disclosed, certified receiving as many as 80 not similar loans.
Money Advice Trust, a gift that runs the debt phone line, mentioned the complete number of payday calls final year moreover represented a 4,200 per cent enlarge on 2007.
Payday loan companies, such as QuickQuid, Wonga and Payday UK, have drawn complicated critique for charging annual fascination rates of up to 4,000 per cent a year.
The firms have been indicted of enabling exposed people those who can't steal elsewhere due their feeble funds serve in to debt.
The attention says the lenders are providing a utilitarian service to consumers sidelined by banks and office building societies.
Joanna Elson, arch senior manager of the Money Advice Trust, called is to Office of Fair Trading (OFT) to act.
"Payday loans have advance from nowhere to be one of the many familiar debt problems people face," she said.
"The hurried presentation of payday lending has held regulators a small off guard. We have waited a few time for actual action to be taken to help head off people descending in to a major debt turn with these loans. We urge on the OFT to safeguard consumers by suspending the licences of those lenders shown to steadfastly break the OFT's own superintendence on debt collection.
"National Debtline advisers help around 100 people every day to attend to payday loan debts, a few callers have taken out as many as 80 such loans. Borrowing on this scale can have major ramifications if not dealt with properly, and recommendation services similar to National Debtline chance apropos over impeded by the proliferation of payday loans."
Reality TV star Kerry Katona captivated critique final month when it emerged the one-time broke was to be the face of payday lender Cash Lady.
Russell Hamblin Boone, arch senior manager of the Consumer Finance Association, that represents payday lenders, said: "With the UK persisting a three times plunge recession, it is no astonishment that more people are looking help from debt recommendation charities similar to National Debtline.
"The temporary lending attention has seen exponential expansion in new years, so an enlarge in calls does not meant that problems relating to payday are getting worse. Our members have been actively referring customers to them as a segment of our undertaking to ancillary those who find themselves in financial difficulty.
"As a matter of march our members will solidify fascination and charges, bargain settlement skeleton and impute people to third celebration advice. As accountable lenders you entirely encouragement National Debtline's call to absolved the attention of the bad use and consumer loss highlighted in their report."
The card that claims to help plunge into payday loan debt problems
Earlier this week, Capital One launched a new credit card, that it says aims to help people struggling with payday loans.
The Capital One Balance Plus card, usually sole around more aged website TotallyMoney.com, lets borrowers pay allowance in to their bank account, for a 3 per cent charge, and use the allowance to pay down costly debts elsewhere.
The debt is interest-free until July and then moves to a rate of 34.9 per cent.
What's your story? Email us at money@telegraph.co.uk